Graphic Design | Packaging Design | Illustration
Black Cat Peanut Butter created an all organic product that needed a label to match the health benefits. The Black Cat re-brand was a conceptual idea.
My focus was to create a label that acted as a seal for the packaging. The label was illustrated to look hand-made to accompany the product being 100% natural. The neutral colors were used to complement the peanut butter brown and look natural. The logo redesign kept true to the original logo but went in the direction of a playful and hand-drawn look.
Packaging content was created using Adobe Illustrator & Adobe InDesign. Photos of the finished packaging were taken by Jake Moody & edited using Adobe Photoshop & Adobe Lightroom.
